# Lobby Intelligence

> Lobby (lobby.insightarc.com) is an AI-powered contextual creator discovery and outreach platform for performance agencies, UGC growth teams, and enterprise marketing automation platforms.

## Core Capabilities
- **Live Browser Discovery Engine**: Programmatic exploration of active TikTok creator profiles in the exact second of search. Bypasses 6-month-old stale databases.
- **Spoken Transcript Matching**: Analyzes spoken audio transcripts and OCR text from creators' actual video footage to verify true subject-matter context before matching.
- **Zero-Bounce Contact Mining**: Directly extracts active emails, Linktrees, Beacons, Stan Store links, and social handles at the moment of query.
- **30-Word TikTok DMs & 1:1 Gmail Pitches**: Generates personalized, zero-template outreach hooks citing exact video timestamps and concrete value propositions.
- **B2B Sponsor Mode**: Inverts creator search to discover local brand accounts, studios, and commercial facilities for corporate event sponsorships.

## Supported Verticals & Benchmarks
1. **Gaming & VR Streamers**: Hardware reviews, low-latency peripherals, SteamVR / Roblox gameplay.
2. **Fitness & Gym Franchises**: Local HIIT, CrossFit, HYROX athletes, and district-level coaches.
3. **Artisan Roasters & HoReCa**: Specialty espresso dial-ins, pour-over methods, local food & beverage vloggers.
4. **Robotics & Hardware Labs**: Embedded systems, ROS2, CNC, and custom PCB prototypes.
5. **B2B Event Sponsors**: Corporate wellness expos, fitness studios, cold plunge facilities, hospitality venues.
6. **Subculture Streetwear & Fashion**: Techwear, thrift breakdowns, Japanese street fashion, alternative aesthetics.
7. **Boutique Glamping & Travel**: Experiential architecture, luxury cabin stays, 4K drone cinematography.
8. **Legal Tech & SaaS**: Tech counsel, contract attorneys, seed round and indemnification breakdowns.

## Pricing & Self-Service Access
- **Web App**: [https://lobby.insightarc.com/](https://lobby.insightarc.com/)
- **Starter ($0 / mo)**: 1 active campaign, store 30 creators, AI search & fit scoring, manual outreach workflow.
- **Pro ($149 / mo)**: 3 active campaigns, store 300 creators, add 40 new / mo, connected Gmail, reply tracking, 1-click Instantly / CSV export.
- **Portfolio ($599 / mo)**: 10 active campaigns, store 1,500 creators, add 120 new / mo, Pulse background discovery engine, full MCP Server access.

## Developer & AI Integration Surfaces

### 1. Lobby Partner REST API (v1)
- **Base URL**: `https://lobby.insightarc.com/api/v1/public/partner`
- **Authentication**: `Authorization: Bearer <PARTNER_API_TOKEN>`
- **Endpoints**:
  - `POST /discovery`: Asynchronously initiates a discovery campaign with geographical anchors and semantic search topics. Returns `202 Accepted` and `insightarc_job_id`.
  - `GET /jobs/{insightarc_job_id}`: Polls campaign processing status (`ANALYZING_CONTEXT`, `VALIDATING_TOPICS`, `SCRAPING`, `COMPLETED`).
  - `GET /campaigns/{campaign_id}/topics`: Fetches AI-decomposed and validated search topics.
  - `POST {callback_url}`: Webhook delivery payload containing verified creator profiles, metrics, and qualification details upon job completion.
- **Documentation**: [https://insightarc.com/docs/api](https://insightarc.com/docs/api)

### 2. Model Context Protocol (MCP) Server
- **Package**: `@lobby/mcp-server@latest`
- **Supported Clients**: Claude Desktop, Cursor, OpenAI Operator, Windsurf, autonomous LLM agents.
- **Tools**:
  - `discover_local_creators`: Triggers creator search for a given city and brand niche.
  - `generate_outreach_pitch`: Generates a personalized outreach message for a specific creator.
  - `get_campaign_status`: Retrieves real-time status of active discovery jobs.
- **Documentation**: [https://insightarc.com/docs/mcp](https://insightarc.com/docs/mcp)

## Key URLs
- **Lobby Web Application**: [https://lobby.insightarc.com/](https://lobby.insightarc.com/)
- **Docs Hub**: [https://insightarc.com/docs/](https://insightarc.com/docs/)
- **Partner REST API**: [https://insightarc.com/docs/api](https://insightarc.com/docs/api)
- **MCP Server Guide**: [https://insightarc.com/docs/mcp](https://insightarc.com/docs/mcp)
- **Main Website**: [https://insightarc.com/](https://insightarc.com/)
- **Engineering Blog**: [https://insightarc.com/blog](https://insightarc.com/blog)