Turning ConvertFlow into AI Sales Assistant with Dynamic Personalization

zInsightarc Dynamic Personalization for Anonymous Shoppers is a powerful solution that allows you to implement real-time hyper-personalized offers to intercept ineffective on-site customer journeys and convert anonymous visitors before leaving the website.

Why popups hyper-personalization benefits conversion on a privacy-first internet.

Traditional popups are based on programming logic, where generic offers are shown to the visitor according to a schedule. Another type of popup is the exit popup, which appears when the visitor has already decided to close the window. This can negatively impact the customer experience, as people generally do not appreciate being bombarded with generic offers when they are trying to leave a site.

As privacy regulations increase and more people use VPNs and ad blockers, visitors are becoming more anonymous. This means that the accuracy of advertising campaigns decreases, and the cost of acquiring customers increases. However, implementing hyper-personalization for the anonymous audience can greatly impact website conversions and revenue.

In this article, we will explore integrating Insightarc with ConvertFlow, a popular marketing automation platform, to enhance your website's functionality, improve user engagement, and fix revenue leakage from leaving visitors.

Here is a demo of how Insightarc discovers the purchase intent of an anonymous shopper in real-time with ConvertFlow integration

Prerequisites:

Before proceeding with the integration, ensure that you have the following:

1. Access to your website's source code.
2. Connect InsightArc to your site
3. An active ConvertFlow account.

Step 1: Installing ConvertFlow

1. Setup ConvertFlow integration on your site.
2. Log in to your ConvertFlow account.
3. Create a new campaign or select an existing one.
4. Navigate to the "Overlay Popups" section within the campaign.
5. Customize the popup fields according to your requirements.
6. Save the popup.
7. Remember CTA_ID from the ConvertFlow campaign url: https://app.convertflow.com/websites/XXXX/cta/CTA_ID

Step 2: Integrating InsightArc Signals with ConvertFlow

1. Begin by accessing your project in the InsightArc App via the following link (https://space.insightarc.com)
2. Navigate to the project settings by clicking on the top right corner of the screen:
3. Once in the project settings, go to the "Integrations" tab:
4. Click on the "Add Integration" button.
5. In the newly opened window, provide a name for the integration and input the CTA_ID obtained in step 1.7:
6. Finally, click the "Save" button to save your integration settings.

As a result, your ConvertFlow popups turns into fully autonomous AI-powered sales assistant