Travelers discover stays on social, validate them in Google Maps, and more often use AI tools to decide where to book. InsightArc helps hotel teams capture that demand with better audience activation, creator workflows, and local visibility.
Built for hotel groups, hotel management companies, and lean property teams.
Audience activation
Local sourcing
Search optimization
Intelligent tools designed for the modern hotel marketing stack.
Activate lookalike audiences based on guest signals to reach travelers before they hit the OTAs.
Seamlessly find and manage local creators to build high-trust content that stays evergreen.
Optimize your local signals so Google Maps and travel AI agents prioritize your property.
InsightArc bridges the gap between high-level brand strategy and the granular local execution required to win direct bookings in every market.
Centralized control with property-level nuance.
Drive RevPAR across diverse portfolios.
Our Intent Layer analyzes first-party website behavior to extract human intent, tracks your hotel's competitive positioning on Google Maps, and synthesizes guest review signals to identify direct demand.
Automatically launch creator campaigns or update local visibility profiles based on real-time shifts.
Performance data feeds back into the model, refining your audience and creator selection over time.
Scale sophisticated marketing across any number of properties while maintaining the unique voice of each hotel.
Orlando, FL
Orlando, FL
Midway, UT
Orlando, FL
A persistent data foundation that connects disparate hospitality signals into a single source of marketing truth.
Direct engagement signals and booking path abandonment data.
Proximity intent and competitive density analysis in real-time.
Sentiment monitoring across OTA and social platforms.
Trending local events and creator engagement peaks.
We focus on the "Intent Layer" rather than basic PMS sync. We integrate with your website and social media to capture guest behavior, and manage your Google Maps account to boost search visibility. For deep optimization, our advanced API and webhooks pull real-time booking data to close the "Performance Loop" - ensuring your marketing spend is driven by actual revenue, not just traffic.
Our AI-powered engine identifies hundreds of niche creators specific to your location and property type. We automate the outreach and negotiation process using a "human-in-the-loop" workflow, allowing you to scale without extra headcount. Unlike one-off marketplace hires, you own the creator data and content rights long-term, building a credible, native narrative that travelers trust more than polished ads.
Yes. InsightArc is built with a multi-tenant architecture designed for hotel groups and management companies. You get a centralized "Control Tower" for portfolio-wide insights while maintaining the ability to execute property-specific creator workflows and local search strategies for each individual hotel.
We intercept travelers during the "Discovery Phase" on social media and Google Maps - before they ever reach Booking or Expedia. By capturing high-intent audiences early and optimizing your visibility for AI travel agents, we funnel demand directly to your booking engine, keeping your margins in-house.
You will see website intent signals and local search positioning data within 24–48 hours of activation. Most teams are able to launch their first automated creator campaign or social audience activation within the first week.
Get a customized demand audit showing how much traffic you're losing to OTAs and where your social and local gaps are.