Niche Creator Activation & Outreach Engine

UGC & Performance Agencies activate
Niche Product Reviewers for client campaign briefs

Give Lobby a business brief. It finds creators by what they actually publish on TikTok — not by stale profile metadata. Others search a creator database; Lobby searches TikTok itself.

Supports: link Canva Decks · description Google Docs & Drive · picture_as_pdf Pitch PDFs · language Brand URLs
tune Test 8 Live Sourcing Scenarios
check_circle 4 Manual Workflows Condensed check_circle Live TikTok Context Discovery check_circle Fresh Direct Contact Resolution check_circle Free $0 Starter Tier
The Operational Shift

One Campaign. Four Manual Workflows. One Lobby Workspace.

Running one creator campaign usually fragments across manual scrolling, guesswork keywords, deck building, and scattered spreadsheets. Lobby unifies research, video proof, and 1:1 outreach into a single 20-minute flow:

01
Discovery & Sourcing
Old: 20 Hours of Manual Scrolling

Watching hundreds of irrelevant videos, copying handles by hand, and checking dead profile links.

➔ Replaced by Live TikTok Discovery
02
Context & Relevance Check
Old: Guessing Broad Keywords

Searching generic tags, calculating engagement by hand, and hoping the creator actually covers your specific niche.

➔ Replaced by Semantic Topic Decomposition
03
Client Reporting & Decks
Old: 8 Hours Building Slides

Taking screenshots of video views, pasting bio metrics, and justifying selections to brand clients.

➔ Replaced by 1-Click White-Label PDF Reports
04
Contact Mining & Outreach
Old: Copy-Pasting Generic Blasts

Blasting identical cold email templates, burning domains, and manually tracking replies in spreadsheets.

➔ Replaced by 30-Word DMs & Instantly CSV Export
Interactive Product Simulation

From Local Cafes to Enterprise SaaS. See Lobby in Action.

Give Lobby any custom brief, Canva deck, or product URL. Explore 8 interactive live examples below to see how the engine extracts video proof and 30-word pitches across diverse industries.

Browser: Live TikTok: Connected
1 Campaign Brief & Context
TikTok Queries: Decomposed
"Find 20 gaming creators and streamers who produce content around Roblox, Fortnite, and VR setups to test our low-latency wireless gaming headset."
Live Verified TikTok Niche Content Topics:
2 Discovered Creator & Contextual Video Match 98.4% Match Score
VN
Vault Nostalgia verified
@vaultnostalgia · TikTok
Followers
100.9K
Engagement
6.8%
Location
Las Vegas, NV
mark_email_read
vaultnostalgia@gmail.com
✓ Extracted live from Linktree bio
smart_display Matched Video Context (Evidence)
Recent Video: "Testing $50 vs $300 Wireless Headsets on SteamVR"
Verified 6 videos under SteamVR Headsets and VR Setups with high engagement ratio in target category.
verified Active gaming and VR peripheral reviewer in Las Vegas.
Safe Draft
Tailored TikTok Hook (~30 words):

"Loved your SteamVR headset shootout! We built an ultra-low latency wireless gaming headset and would love to send you a complimentary pair to test on stream. Down?"

Or export to cold outbound tools: Instantly / CSV download

Lobby Creator Sourcing Industry Benchmarks

  • 1

    Gaming & VR Streamers (Las Vegas, NV)

    Brief: Find 20 gaming creators and streamers who produce content around Roblox, Fortnite, and VR setups to test our low-latency wireless gaming headset.

    Validated Content Topics: SteamVR Headsets (186K vids), VR Setups (42K vids), Roblox Horror (310K vids), Twitch Streamers (88K vids).

    Match Persona: Kai Vance (@kaizengaming, 42.8K followers, 7.1% engagement, SteamVR headset reviewer).

    Verified Content Context: Video testing positional accuracy and driver latency under SteamVR and Tactical Audio topics.

    30-Word TikTok DM: Loved your SteamVR headset shootout! We built an ultra-low latency wireless gaming headset and would love to send you a complimentary pair to test on stream. Down?

  • 2

    Austin Fitness Franchise & Coaches (East Austin, TX)

    Brief: Find 15 Austin fitness instructors, CrossFit athletes, and HYROX competitors who film workouts in local gyms for our active recovery electrolyte campaign.

    Validated Content Topics: Austin Fitness (142K vids), HYROX Training (98K vids), East Austin Gyms (18K vids), ATX Personal Trainers (34K vids).

    Match Persona: Maya Reynolds (@mayafit_atx, 16.2K followers, 6.4% engagement, NASM Coach at Squatch Frontier).

    Verified Content Context: Video covering intra-workout hydration during threshold training at Squatch Frontier in East Austin.

    30-Word TikTok DM: Your HYROX station breakdown at Squatch Frontier was intense! We engineered a zero-sugar magnesium electrolyte drink and want to send your training crew a case. Address?

  • 3

    Dallas Artisan Roasters & Baristas (Bishop Arts, Dallas, TX)

    Brief: Identify 10 specialty baristas, home brewers, and coffee roasters in Dallas who demo espresso dialing and review local beans for our smart temperature kettle.

    Validated Content Topics: Dallas Coffee (84K vids), Pour Over Coffee (210K vids), Bishop Arts (45K vids), Espresso Dial-In (320K vids).

    Match Persona: Ethan Lee (@ethanroasts, 28.4K followers, 5.8% engagement, Q-Grader Prep in Bishop Arts).

    Verified Content Context: Video demonstrating water temp adjustments on light Ethiopian roasts in Bishop Arts.

    30-Word TikTok DM: Loved your water temp experiment on the Ethiopian Yirgacheffe! We made a precision PID kettle with 1-degree lock and would love to send you one to test. Open to it?

  • 4

    Robotics & Hardware Labs (Seattle, WA)

    Brief: Find 15 developers and hardware makers building physical robotics prototypes, custom PCB boards, and CNC machines for our fast-turn PCB fabrication service.

    Validated Content Topics: Embedded Systems (94K vids), ROS2 Robotics (31K vids), Custom PCBs (128K vids), Quadruped Robots (44K vids).

    Match Persona: Alex Chen (@alexcodeshardware, 35.1K followers, 8.2% engagement, Embedded Systems Engineer).

    Verified Content Context: Video solving micro-ROS latency spikes on custom ESP32 robotics boards.

    30-Word TikTok DM: Your SLAM lidar video over micro-ROS was brilliant! We built a new rapid PCB prototyping platform and would love to support your next robot build with free boards. Down to chat?

  • 5

    Wellness Summit B2B Sponsors (Denver, CO)

    Brief: B2B SPONSOR SEARCH: Find 25 boutique fitness studios, cold plunge wellness centers, and health cafes in Denver for our Corporate Wellness Expo sponsorships.

    Validated Content Topics: Denver Wellness (45K vids), Colorado Yoga (38K vids), Denver Cold Plunge (14K vids), RiNo Wellness (19K vids).

    Match Persona: Revive Cold Plunge & Sauna (@revive_denver, 18.5K followers, Commercial Wellness Brand Account in RiNo).

    Verified Content Context: Video showcasing contrast therapy facility in RiNo available for corporate bookings.

    30-Word B2B Proposal: Saw your new RiNo contrast studio! We are hosting the Mile High Wellness Summit (800+ attendees) and have 2 premium booth activations open. Would love to feature Revive. Quick call?

  • 6

    NYC Harajuku & Goth Fashion (Lower East Side, NYC)

    Brief: Find 10 alternative fashion, gothic streetwear, and Japanese techwear creators in NYC who post thrift breakdowns and fit checks.

    Validated Content Topics: NYC Streetwear (310K vids), Goth Fashion (540K vids), Harajuku Style (190K vids), NYC Thrift Finds (88K vids).

    Match Persona: Julian Locke (@julesdarkwear, 62.4K followers, 7.9% engagement, Stylist in Lower Manhattan).

    Verified Content Context: Video reviewing articulated waterproofing and cargo silhouettes in the Lower East Side.

    30-Word TikTok DM: Your LES techwear cargo review was incredible! We just dropped a limited run of articulated ballistic jackets and want to gift you one. What size do you wear?

  • 7

    Boutique Glamping Resorts & Travel (Bend, OR)

    Brief: Find 8 luxury travel creators and aesthetic cabin reviewers in the Pacific Northwest who film cinematic 4K drone property tours for our glamping resort launch.

    Validated Content Topics: PNW Cabins (76K vids), Luxury Glamping (135K vids), Cabin Life (480K vids), Oregon Explored (92K vids).

    Match Persona: Sierra Vance (@sierravance, 89.5K followers, 9.1% engagement, 4K Drone Visual Storyteller).

    Verified Content Context: Video featuring cantilevered architecture and geothermal baths in the Pacific Northwest.

    30-Word Hosted Stay Pitch: Your Mount Hood A-frame morning video gave us chills! We just opened a cedar glamping dome resort near Bend and would love to host you for a 2-night stay. Open to it?

  • 8

    Legal Tech & SaaS Founders (New York, NY)

    Brief: Find 10 corporate attorneys, startup legal advisors, and contract reviewers on TikTok who create educational skits about SAFEs, 83(b) elections, and M&A clauses.

    Validated Content Topics: Startup Lawyers (64K vids), Contract Tips (112K vids), Venture Capital (240K vids), SAFE Agreements (19K vids).

    Match Persona: David Miller, Esq. (@davidmillerlaw, 47.3K followers, 6.2% engagement, Tech & Venture Counsel).

    Verified Content Context: Video breaking down uncapped indemnification and SaaS liability risks for startup founders.

    30-Word Sponsorship DM: Your breakdown on uncapped indemnification was pure gold! We built an AI contract review extension for founders and would love to partner on your next legal teardown. Open to exploring?

compare_arrows Systemic Market Contrast

The Old Way vs. The Lobby Way

Why traditional influencer software fails modern campaign operators, and how Lobby transforms the unit economics:

storage

6-Month Stale Databases

The Old Way: You pay $500+/mo for archived profiles scraped months ago. 40% of emails bounce, bios are outdated, and inactive accounts waste your team's time.

The Lobby Way: Live browser discovery extracted in the exact second of search. Contact emails are harvested live from active Linktrees and verified on the fly.

lock_clock

$15k Annual Lock-Ins

The Old Way: High-pressure sales calls lock you into non-cancellable annual enterprise retainers, and unused search credits vanish on the 1st of every month.

The Lobby Way: Free $0 Starter tier. Transparent month-to-month upgrades ($149 Pro). Unused credits roll over indefinitely and you can cancel in 1 click.

mark_email_unread

Domain-Burning Mass Spam

The Old Way: Blasting hundreds of identical email templates to generic agent inboxes lands your domain in spam filters with zero replies.

The Lobby Way: Zero-template personalized pitches. Every message cites the creator's actual recent niche content and offers tailored collaboration value.

The Grounded Architecture

How Live TikTok Discovery Replaces Static Databases

Others search a creator database. Lobby searches TikTok itself. Discover creators by what they actually publish, backed by live video evidence and fresh contact channels.

Pillar 01 · Live TikTok Discovery

Business Goals Decomposed into Live Content Search

Paste your Canva presentation, Google Doc, or client pitch deck. Lobby reads the deliverables, event dates, and product angles, then maps them into live semantic searches across TikTok itself — finding active creators in real time.

  • check_circle Multi-format brief intake (Canva, Google Docs, Drive, PDF, PPT, URLs)
  • check_circle 3-state real-time topic validation (🟢 Active, ⏳ Validating, ⚪ Skipped)
  • check_circle Searches live TikTok content rather than archived profile tags
Live Semantic Discovery in Action
// Brief Ingest: canva.com/design/DAF... (Miami Hotel Wellness Launch)
> Extracted Context: Oct 14-16 · South Beach Rooftop · Cold Plunge & Sound Bath
> Executing live semantic search on TikTok...
🟢 Miami Boutique Stays & Architecture (142 active videos)
🟢 South Beach Contrast Therapy & Cold Plunge (89 active videos)
🟢 Brickell Sound Bath & Yoga Retreats (67 active videos)
⚪ Generic Miami Tourism (Irrelevant mass tag · Auto-skipped)
Pillar 02 · Contextual Match

Matched by What Creators Actually Publish, Not Profile Bios

Creator bios are often outdated or vague. Lobby matches creators who actively produce video content around your specific business requirements, locations, and product categories. When you pitch, you already have recent video proof.

  • check_circle Grounded in recent video uploads and active publishing themes
  • check_circle Eliminates mismatched creators who changed niches months ago
  • check_circle Supplies concrete video evidence for client proposals and 1:1 outreach
Contextual Match Evidence Recent Publishing Proof
Target: Austin Fitness Franchise (East Austin)
@austin_hiit_coach Recent video at Town Lake Trail
@eastaustineats_fitness Recent video at Mueller Gym
Pillar 03 · Live Contact Resolution

Fresh Inboxes Discovered Live via Active Bio Aggregators

Lobby discovers contacts live rather than pulling from stale records. During discovery, the browser companion navigates live creator profiles, follows active link aggregators (Linktree, Beacons, Stan Store), and extracts fresh direct emails for immediate outreach.

  • check_circle Traverses live link aggregators to extract active direct emails
  • check_circle Fresh contact discovery captured at the exact moment of search
  • check_circle One-click export to Instantly, Smartlead, or native Gmail
Live Contact Resolution Flow
> Visiting live profile: @sarah_finops
> Detected bio aggregator: beacons.ai/sarahfinops
> Resolving direct contact channels...
✓ Primary Email: sarah@cloudops.dev (Freshly Active)
✓ Social Badges: Instagram, YouTube, Calendly
Enterprise & Agency Tooling

Fits Directly into Your Existing Outreach & AI Stack

Whether you send via connected Gmail, run cold email scale via Instantly, or automate client analysis with AI coding agents:

file_download
1-Click Instantly / CSV Export

Export campaign lists pre-formatted with custom merge tags (Creator Name, Bio Hook, Video Proof, Email) ready for bulk cold email sequences.

picture_as_pdf
White-Label Client PDF Reports

Generate executive summary pitch decks for your clients complete with engagement metrics, video evidence links, and defense arguments.

hub
Built-in MCP Server (Beta)

Connect your Lobby workspace directly to Claude Desktop, Cursor, or VS Code via Model Context Protocol to query leads and auto-draft proposals.

Production Pricing

Simple, Predictable Plans. Cancel Anytime.

Start for free ($0) or scale your agency operations with transparent month-to-month billing.

Starter
Try agentic local creator discovery
$0 / month
30 creators total storage · Add 5 creators / mo
check 1 Active Campaign Workspace
check AI search & contextual filtering
check AI Fit Scoring & relevance evaluation
check Automated outreach draft generator
info Manual outreach (copy/paste workflow)
Get Started Free ($0)
Most Popular
Pro
For small growth teams & boutique operators
$149 / month
Store up to 300 creators · Add 40 new / mo
check 3 Active Campaigns
check Gmail Integration: Send & track directly
check Smart Pipeline: Auto-followups & reply tracking
check 1-Click Export to Instantly / Smartlead CSV
check Deal Negotiation Desk & Production tracker
Upgrade to Pro ($149/mo)
Portfolio
For agencies & multi-location teams
$599 / month
Store up to 1,500 creators · Add 120 new / mo
check 10 Active Campaigns
check Pulse Engine: Auto-find new creators in background
check White-label PDF Client Pitch Exports
check Full MCP Server access for AI coding tools
check Multi-seat team workspace
Direct Answers

Frequently Asked Questions

Everything you need to know about our browser connector, TikTok authentication, and outreach safeguards.

Why does Lobby use a Browser Extension companion instead of static databases? expand_more
Static influencer databases charge hundreds of dollars for scraped data that is months old, resulting in dead emails and disconnected accounts. Lobby's companion extension visits active TikTok profiles in real time, validating recent video activity on niche topics and extracting contacts directly from live Linktrees during your search.
Why is an authenticated TikTok login recommended in the browser? expand_more
Unauthenticated searches on TikTok are strictly limited to viewing ~25 videos per topic. By keeping a normal TikTok session active in your browser, Lobby unlocks deep discovery, allowing you to scan hundreds of relevant niche creators without hitting anonymous rate limits.
How does "Auto-Outreach (Dry-Run)" protect my brand from sending spam? expand_more
Lobby never blasts unauthorized emails. Clicking Auto-Outreach generates personalized 30-word TikTok DMs and 1:1 Gmail drafts citing the creator's actual recent videos. Every message sits in your Outreach Queue for 100% human-in-the-loop review before you click send or export to Instantly.
How do I export to cold outreach tools like Instantly or Smartlead? expand_more
With 1 click, you can export your approved creator roster as a cleanly formatted CSV containing names, handles, verified direct emails, recent video proof snippets, and custom merge variables ready for instant upload into Instantly, Smartlead, or your CRM.
What is the MCP (Model Context Protocol) Server for AI workflows? expand_more
Lobby includes a native MCP server that connects directly to AI development environments (Claude Desktop, Cursor, VS Code). Your AI agents can query your campaign leads, analyze match evidence, and draft bespoke client strategy decks directly in your AI workspace.
Ready to Upgrade Your Sourcing Infrastructure?

Stop scrolling TikTok.
Start pitching in 20 minutes.

Join growth marketers, e-commerce brand founders, and agencies who discover, vet, and activate hyper-niche creators without the manual grunt work.

Free Starter tier · Instant 1-click setup · Zero lock-ins