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Modern Next Best Action (NBA) and Next Best Offer (NBO) Principles in Telecom

11 February, 2025

How GenAI and behavior context changes help personalize drive LTV and optimize ROMI in a privacy-first era

How to Master Marketing Automation in 2025

09 January, 2025

Discover the latest strategies and best practices for implementing effective marketing automation in 2025, from AI-driven personalization to compliance and optimization.

Why Consumer Context is Key for AI Chatbot Success

17 December, 2024

How Customer INtent Data increase the precision of LLM chatbot answers in sales and support

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