Hotel-controlled booking channel from TikTok
Bypass OTA fees, scale direct bookings, and lower cancel rates by turning anonymous site traffic into always-fresh TikTok cohorts. Spend only on high-intent buyers you control.
GTM connector → AI clusters visitors → AI updates TikTok high-intent audiences → Creator video reaches ~70% of modern travelers starting trip from social
You're trying to shift from OTA dependence or make UGC a repeatable booking channel
OTA share > 35% and 20-30% commission
You rent customers from aggregators and can't grow direct efficiently
Creator videos aren't converting
Generic targeting + opaque algorithms → unpredictable results
Key Problems:
- • No audience precision on TikTok beyond generic audience interest
- • TikTok Travel Ads target broadly - you compete with hundreds of hotels on one travel idea
- • You can't reconnect with audience and customers over time as do not own data
Hotel-owned bookings channel on TikTok with intent-driven UGC
Capture Intent
Capture anonymous onsite behavior and classify traveler intent (family park trip, bleisure, short weekend, luxury spa).
Close the Loop
Sync onsite behavior and offline bookings to close the loop and score audiences by revenue opportunity.
Build Audiences
Auto-generate always-fresh TikTok audiences for each high-value intent.
Optimize & Scale
Always actual custom audience for new bookings (look-alikes) and personalized retargeting (retention) without customer emails and phones → dynamic UGC reminders tied to intent segment.
Own demand, not just content
Define cohorts pre-spend, steer spend, scale what actually books
Real-time intent accuracy
Fewer wasted impressions, higher relevance
Closed-loop ROAS
Know which intents/bookings profitably scale
Faster content that fits demand
Creators film what your audience is ready to book
Fewer OTA commissions
Measurable shift to direct, stable CAC
From social noise to owned demand
Direct bookings driven by the most influential travel channel for modern audience
You own audiences, timing, and offers; no more algorithm luck
OTA share trends down; Fewer cancellations
Shift to direct bookings over time by targeting real travel intents
From viral-maybe to predictable UGC acquisition channel
Cut acquisition costs by focusing spend on clusters that convert
Worried about data, engineers, or creators? We de-risk all three.
"We can't share PII"
→ We're privacy-first: anonymous behavioral signals, hashed IDs, on-property aggregation.
"No time for complex setups"
→ Copy-paste tag, GTM template, or server-side connector; start with read-only mode.
"Creators are hit-or-miss"
→ Briefs from intents + performance feedback to creators = repeatable outcomes.
Works with your PMS/CRM (read-only to start). GTM connector + AI-driven audience export to TikTok Custom/Lookalike. Aligned with your agency workflow
See Your Live Audience
Connect tag → auto-cluster visitors → export TikTok audience in minutes