Free Resources for Creator Activation

Everything here is open. Start from a real activation sample if you want proof of the output, or from the research if you want the economics first.

Lobby is an activation engine, not a passive list of bloggers. A name in a database is worth nothing on its own: what makes a creator usable is a reachable address, a public video on the topic you need, and evidence you can check before you write.

Creator Activation Samples

Vetted TikTok creator rosters by city and niche with verified video proof and direct contact emails.

41 creators · 40 verified emails · 40 video proofs

Browse All Activation Samples

Creator Strategy Advisor

Interactive decision matrix based on 625 documented creator programs. Find the right operating model (UGC Factory, DTC Seeding, B2B Screencasts, Local Catchment) for your economics.

Open Strategy Advisor

The Modern Creator Playbook 2026

Our flagship 25-page empirical research study: 544 sources, 625 programs, and 287 quantified CAC and ROAS outcomes across DTC, B2B SaaS, and Hospitality.

Read Research Report

AI & GEO Visibility Radar

Audit how visible your brand is in AI answer engines (ChatGPT Search, Perplexity, Google AI Overviews) and check your llms.txt and structured data.

Check AI Visibility

Samples are dated by the export behind them and the date is printed on every page. Reach figures move daily — re-check the profile before outreach.

Questions

What is Lobby, in one line?

An activation engine for TikTok creator campaigns: it finds creators who match a brief, verifies that each one has public video evidence and a reachable business contact, and hands back a roster you can act on. The samples are the public output of that process.

Do I need an account to use these?

No. The samples, the advisor, the research report and the visibility checks are open. An account is only needed to run a new campaign or clone a roster into a workspace.

What makes a creator qualified rather than just listed?

Three things together: a public video on the topic you need, a public business email, and a reachable profile. A creator missing any one of them is a different proposition, which is why the samples show the evidence rather than only the name.

Is the creator data a complete database?

No, and it is not meant to be read as one. Each sample is one completed sweep on one topic or city, with the counts printed on the page. That is deliberate: it shows what a finished activation looks like rather than implying coverage you cannot verify.

How current is this data?

Every sample is dated by the export it was built from and that date is shown on the page. The reference video on each card carries the month it was posted. Follower counts move daily, so re-check the profile before you reach out.